Course Objectives
Develop a repeatable process for researching, drafting, editing, and publishing content with AI support.
- Understand generative AI capabilities and limits
- Write clear prompts for different content goals
- Create content plans and brand voice guides
- Apply human review, fact-checking, and editing
Learning Outcomes
By the end of this course, students will be able to:
- Generate ideas for articles, posts, and campaigns
- Turn briefs into structured first drafts
- Refine tone, clarity, and audience relevance
- Build a reusable content workflow and portfolio
Prerequisites
Participants should have:
- Basic computer and internet skills
- Interest in writing, communication, or media
- Willingness to review and improve AI-generated drafts
Target Audience
This course is designed for:
- Content writers and social media creators
- Marketing teams and small business owners
- Freelancers building content services
- Students interested in practical generative AI