Course Objectives
Build a practical digital marketing workflow supported by responsible AI tools.
- Understand digital marketing channels
- Define audiences and campaign goals
- Use AI for research and content planning
- Measure performance and improve campaigns
Learning Outcomes
By the end of this course, students will be able to:
- Create audience-focused campaign briefs
- Plan SEO, social media, and email content
- Generate and refine marketing variations with AI
- Read campaign metrics and make informed changes
Prerequisites
Participants should have:
- Basic computer and internet skills
- Comfort with written communication
- Interest in business, content, or social media
Target Audience
This course is designed for:
- Small business owners and entrepreneurs
- Marketing beginners and freelancers
- Social media managers and content creators
- Students building practical digital skills